Resourceful founder, problem solver, passionate learner, product and technology leader.
Specialties: Product development process, culture, product strategy, leadership, organizational structure and development, scalable processes, high volume, reliable scalable systems, mentoring, learning.
SimpleReach is the leading content data platform. Today’s top marketers use SimpleReach to unify their data and surface insights that drive content ROI. Our partners include brands like Chase, Intel, and UPS, as well as publishers like NY Times, Condé Nast, and Time Inc.
Created, manage and operate main technological infrastructure and public facing technology including web, email, and software security. Interfaced with multiple credit processors to handle donations and tracking through the technical infrastructure.
Manage all technical aspects of email marketing campaigns. Manage the technical and day-to-day monitoring operations of the entire technical infrastructure. Handle third party relationships with technical providers.
Manage team in charge of production, qa, and development infrastructure including all datacenters, virtualization, and internal IT. Handle strategic planning and budgets for current and prospective projects.
Issued Oct 11, 2012
A method for evaluating the impact of distributed digital content, including identifying content produced by a publisher on a first domain, determining user activity data associated with the content on one or more social networks, calculating an instantaneous score for each of the social networks for the content based on the user activity data associated with the content on the respective social network, calculating a velocity score for each of the social networks for the content, the velocity score comprising a rate of change of the instantaneous score for the respective social network, calculating a social value score for the content based on the velocity scores of the one or more social networks, and sending the social value score to a computer associated with the publisher.